Xiaomi Auto today announced its entry into European markets including Germany in 2027, signing Memoranda of Understanding (MoUs) with the first batch of leading German automotive dealer groups at IFA Berlin 2026.
Xiaomi Auto to Enter European Markets Including Germany in 2027
Following its rapid growth in China, where Xiaomi has delivered over 700,000 vehicles since launching its first EV in early 2024, Xiaomi Auto aims to build high-quality smart electrified vehicles that bring seamless, intelligent living to users worldwide. Europe, the birthplace of the automobile and one of the world's most mature automotive markets, is a milestone destination in Xiaomi Auto's international journey.
The signing ceremony at IFA Berlin marks the first step in building a high-quality retail and service network for the European market. Xiaomi Auto is committed to partnering with more European dealers to deliver world-class products and premium service experiences to local customers.
Germany, home to many of the world's most established and storied automotive dealer groups, is where that foundation begins, with further partnerships across Europe to follow as Xiaomi Auto approaches its planned 2027 launch.
Eight Dealer Groups Representing Germany's Retail Excellence
The eight dealer groups — Ernst Dello GmbH & Co. KG, Autohaus Dinnebier GmbH, Emil Frey Germany, Fett & Wirtz Automobile GmbH & Co. KG, Hahn Automobile GmbH + Co. KG, LUEG Mobility GmbH, Penske-Jacobs Innovation GmbH, SPT Avior SE & Co. KG — are among the most established and respected automotive dealer groups in Germany and across Europe, with many decades of combined experience and deep expertise in premium brand operations.
Today's signing took place during the press day at Xiaomi booth at IFA Berlin 2026, one of the world's leading consumer electronics and technology trade shows. Xiaomi is showcasing its latest innovations and its "Human x Car x Home" smart ecosystem at the event, including Xiaomi Vision Gran Turismo. Visitors can explore the full lineup at Hall 6.2b – Stand 101 when the show opens to the public from September 4–8, 2026.
"Human × Car × Home": How Xiaomi Auto Extends the Smart Ecosystem onto the Road
Xiaomi Auto brings the mobility dimension of Xiaomi's "Human × Car × Home" smart ecosystem to life, extending Xiaomi's intelligent experiences from personal devices and the home onto the road. Since delivering its first vehicle in March 2024, Xiaomi Auto has grown rapidly, delivering more than 700,000 vehicles in the Chinese Mainland — Xiaomi SU7 Series crossed 500,000 units in only 28.5 months, and Xiaomi YU7 drew over 240,000 lock-in orders within 18 hours of launch. Xiaomi SU7 also ranked No. 1 in the Large BEV segment of the J.D. Power China New Energy Vehicle Initial Quality Study (NEV-IQS) for two consecutive years (2025 and 2026), reflecting strong owner satisfaction with quality.
This progress is underpinned by deep investment in technology, validated at the Nürburgring Nordschleife — one of the world's most demanding proving grounds. There, the production model of Xiaomi SU7 Ultra with Track Package set the official Nürburgring record in the "Electric Executive Car" category at 7:04.957 in April 2025, while Xiaomi YU7 GT with Track Package, set the first officially timed record in the newly created "Autonomous Driving" category (under Electric Vehicles) — completing the full 20.8 km circuit entirely without a human driver in 10:29.483, a world first. Xiaomi Auto continues to expand its lineup, most recently entering the Range-Extended Electric Vehicle (REEV) segment in July 2026 with the technology reveal of Xiaomi SkyNomad Series, built on Xiaomi Kunlun HyperRange.
In late August 2026, Xiaomi Auto launched its global website and official international social channels, beginning direct engagement with users worldwide ahead of its planned entry into European markets, including Germany, in 2027.