HP has unveiled its latest Office Printing innovations in Saudi Arabia in a media event

According to a recent HP study, while 83 percent of respondents had secured their PCs, and 55 percent their mobile devices, only 41 percent had either network security, access control, data protection or end point security on their printers.

HP is the only print company that meets NIST requirements for cyber resiliency, has a Bug Bounty program and an embedded inbound and outbound malware monitoring system with self-healing capabilities.


HP is the only print vendor with SD-PAC Certified firmware and software  where the certification includes HP FutureSmart firmware, HP JetAdvantage Security Manager, HP Access Control, HP JetAdvantage SecurePrint and HP JetAdvantage Insights. So far HP has provided security training to more than 700 partners.

The updated HP 400 series printer features best in class security, with new SOL firmware and best carbon footprint in class, delivering 18- 22% energy savings with new toner vs. predecessor. The 500 series delivers 30% improvement of energy efficiency over predecessors.

The HP 600 series features industry-first accomplishments, enabling our managed partners to increase their services margin by providing Cartridge Access Control to ensures all toner is used before a cartridge is replaced. The Predictive Sensors combined with cartridge access control can save partners an incremental 12% in service costs. The Fixed Tray Guides help in reducing a the paper jams by 25%

The new HP EcoSmart LaserJet is claimed to be the world’s most efficient LaserJet printer with the lowest energy consumption – with up to 29% more energy-efficiency than its predecessor. HP EcoSmart black toner – for lower melt temps and less energy consumption –arriving on the 400 and500 series monochrome LaserJets.

The new models  of LaserJet 700 and 800 series are designed for SMB customers, featuring the industry’s strongest print security to help protect customer’s devices, data, and documents. The new LaserJet A3 printers, M751 and E75245, are the first A3 LaserJet single function printers featuring energy saving Jet Intelligence toner technology.


JetAdvantage Apps is a simple to use toolset for the creation and deployment of cloud-based document workflows. JetAdvantage Apps enable’s HP approved resellers to customise how HP MFP’s support a user by providing a personalised set of services aligned to their individual way or working – saving businesses time and money by making paper information as simple to handle as digital data. HP is on track to provide the broadest range of workflow integrations with 35 apps and 200 development partners.

Smart Device Services (SDS) is a cloud-based, HP SDS technology dramatically reduces service costs, maximises device uptime and delivers average service cost reductions of 15 percent. SDS can remotely resolve some problems and arms service techs with the information to achieve 5-10% higher first visit fix rates, often achieving 95% of first visit fixes. SDS can now predict failures of key components just before they happen, enabling a fix before the device fails, giving users a no-downtime experience.

Narayanan Venkataraman, Managing Director of HP Saudi Arabia, said;
We continue to lead and innovate around products and solutions for our partners – no matter where they are in their journey with HP. Our robust portfolio – with smarter solutions and services, security, and the strongest printer and MFP lineup in the industry – is evolving, delivering on what businesses need today and in the future.
The new HP A4 EcoSmart LaserJet 500 and 600 seriesA3 LaserJet 700 and 800 series and HP’s Reinvigorated A4 400 series will be available through qualified channel partners and directly through HP in Saudi Arabia.

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