Redington Gulf and Razer, the leading global lifestyle brand for gamers, today announced a distribution arrangement across GCC countries.
Under the terms, Redington will promote and distribute Razer’s systems portfolio comprising of award-winning Razer Blade gaming laptops and laptop accessories, Core eGPU enclosures and Raptor gaming monitors.
Simultaneous to this, GCC wide availability of the latest Razer Blades line-up was also announced which includes the much-anticipated Razer Blade 15 Studio Edition for creators.
Razer Blade 15 Studio Edition 2020
Ignacio Sune, Razer’s Vice President Sales and Marketing for EMEA, said;
As our company continues to increase focus on Middle East, we required stronger and deeper retail presence to cater our gaming systems here.
We believe Redington, with its vast distribution network, can help us improve here. We will also rely on their sales and marketing expertise and customer knowledge to launch new products. They have a great tech pedigree besides deep understanding of local consumer & market trends. This complements Razer’s “For Gamers. By Gamers.”- philosophy of always keeping the users’ needs in first place.
Jeetendra Berry, President, IT Volume Distribution- Middle East, Redington Gulf, said;
We are excited to sign-up Razer as part of our personal computing portfolio. The partnership will enable us to offer a well-known global brand of gaming laptops to our channel partners, especially during these times when gaming and work-from-home are the biggest trends transforming the PC market.
As a value-added-distributor for Razer, we will reach out to hypermarkets, consumer electronic stores, e-commerce stores and computer stores, with various enablement initiatives so that they can help consumers make the right choice for a gaming laptop. We are confident that, with the innovations happening in gaming and emergence of 5G, gaming community in region is expected to increase.