Channels by STC and Samsung Saudi Arabia signed a memorandum of understanding and a work plan for the year 2022, and this agreement includes plans, work programs and promotional campaigns aimed at expanding Channels by STC's market share of Samsung products, especially those related to the 5G technology.

Commenting on the signing of the agreement, Mr. Hyung Bin Jo, CEO of Samsung Saudi Arabia, said:

We are pleased with the strategic partnership between Samsung Saudi Arabia and Channels by STC in their expansion plans in Saudi Arabia.


Mr. Ahmed Al Daen, Vice President of Strategy and Consumer Product Management for Channels by STC
, said:
Signing this agreement expresses our continuous endeavor to meet the aspirations and needs of our customers. We at by STC Channels, as the sales and distribution arm of the STC Group, pay great attention to By forging partnerships that contribute to the continuation of the level of leadership and excellence for our company, and we look forward with Samsung under this agreement as a strategic partner in achieving rapid growth rates that aim to enhance and raise the level of existing work between the two companies, which confirms our presence in the market and provides a distinctive and unique customer experience commensurate with our brand.