Global consumer electronics and appliances corporation Hisense has announced that it has signed as a global sponsor of UEFA EURO 2024™. This will mark the third consecutive UEFA EURO that Hisense will sponsor after being a partner for the two previous editions and a successful sponsorship of FIFA World Cup 2022™.
Hisense will also gain sponsorship rights for UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026 as part of the deal.
Upon the announcement of the upcoming UEFA EURO 2024™ sponsorship, Fisher Yu, President of Hisense Group Holdings Co., Ltd. also remarked in a keynote debut at the IFA 2023, Hisense is able to connect with consumers around the world through our sports sponsorships, as a great way to build trust in our brand. To continue brand building globally, Hisense will provide fans around the world with an unparalleled viewing experience of UEFA EURO 2024™ with its cutting-edging image quality technology.
From energy-saving Laser TV to global environmental protection initiatives, Hisense devotes to investing in innovation and providing greener products to consumers for healthy life scenarios.
Over the years, Hisense has continuously sought to establish in-depth connections with consumers around the world, no matter where they live or what language they speak to better understand and serve more users' individual needs, enhancing the quality and experience of everyday living.