The global technology brand HONOR and the luxury lifestyle brand Porsche Design have announced a strategic partnership. Both brands are united by the vision of creating innovative products that combine exceptional and functional design with cutting-edge technology. Driven by their shared values of consistently reaching for new excellence and pushing boundaries of what is possible, the two companies will combine their respective design philosophies to create high-end smart devices and offer customers a luxury user experience in the world of electronics.
Through its vast and sophisticated research and development capabilities, HONOR is pioneering various technologies. Becoming independent in 2020, HONOR immediately became an industry leader in foldable smartphones and mobile imaging innovations and established itself as a key player in the smartphone industry.
HONOR’s product and service portfolio impresses with smart, innovative products that offer a superior user experience and outstanding features, especially in the fields that are most relevant to consumers including battery life, display technology as well as photography, and videography. HONOR has proven to have the drive and capability to represent the upper echelon in smart technologies.
Porsche Design brings its unique design expertise and decades-long experience in the luxury segment into this collaboration. The brand’s prestige and success stems from the timeless, functional, and purist design philosophy as defined by Professor Ferdinand Alexander Porsche who not only designed the legendary Porsche 911 but also created the world’s first all-black wristwatch. Porsche Design looks back on more than 15 years of success in the smartphone business having designed and co-developed numerous high-performance devices.
By fusing innovative technology, pioneering product concepts, and timeless aesthetics, the two brands look forward to bringing cutting-edge innovation and premium purist design to the world of luxury smart devices. The first jointly developed smart device between HONOR and Porsche Design will be unveiled in January 2024 in China.