After two Media Days and five intensive days at the trade show, IFA Berlin, the world's largest event for home and consumer tech, draws a thoroughly positive conclusion. With over 1,900 exhibitors from 49 countries and 220,000 visitors, IFA has once again impressively confirmed its role as the leading global trade show.
International Stage for Innovation
IFA Berlin continues to set the pace for the industry in 2025 – with a clear focus on home and consumer tech, artificial intelligence in everyday life, robotics, smart homes, gaming and content creation. Hundreds of new products and world premieres were presented across more than 190,000 square metres.
A special highlight was the IFA Innovation Awards: with over 500 entries, the newly introduced programme far exceeded expectations. Numerous brands used IFA for their global product launches, underlining the importance of the trade show as a stage for market innovations and their introductions.
Content Offensive: More Press, More Keynotes, More Reach
The trade show significantly expanded its reach in the international media. The number of press conferences rose by 16 per cent. At the same time, the conference programme grew: with significantly more keynotes and high-profile speakers, the Innovation Stage and Dream Stage, among others, were fully booked throughout. The new Friday afternoon keynotes in particular caused a stir and attracted 50 per cent more visitors than in 2024 – both nationally and internationally.
The Creator Hub initiative attracted over 1,200 influencers and content creators to the content and topics at IFA – an increase of more than 50 per cent. This also made IFA to a platform for content creators, live streaming formats and digital multipliers.
The new IFA Retail Leaders Summit celebrated a successful launch and attracted renowned international top retailers and tech companies – including, for example, the software group Microsoft with a keynote speech, which will be more closely involved in future, as well as the company AMD.
In addition, established and new formats such as Beauty Hub, Creator Hub, Communication & Connectivity Areas and the Mobility Track impressed with clear curation, greater experiential value and interactive activities.
The spacious Outdoor Gardening & Cooking zones and the RoboCup also attracted thousands of visitors. IFA Moments, the trade fair's year-round highlight format, continued to evolve and became a ‘must-see’ at this year's event – both at the exhibition grounds and throughout Berlin.
The IFA Sommergarten once again proved to be a crowd puller – especially for Gen Z, Gen Alpha and families. This was evidenced by sold-out events such as the Ikkimel & Friends Open Air Concert, with around 10,000 visitors, and the podcast duo from Fest & Flauschig, Jan Böhmermann and Olli Schulz.
International Appeal and Prominent Guests
With a noticeable increase in international media, retailers, distributors and start-ups, IFA strengthened its international presence. Once again, this year's guest list was impressive: in addition to leading politicians such as Dorothee Bär (Federal Minister for Research, Technology and Space), Kai Wegner (Governing Mayor of Berlin), Franziska Giffey (Senator for Economics) and Robert Habeck (former Vice-Chancellor and Federal Minister for Economic Affairs and Climate Protection (2021 to 2025)), personalities from the worlds of sport and tech such as former national football player Bastian Schweinsteiger and tech blogger Sascha Pallenberg also visited the trade show.
Outlook for 2026
IFA Berlin can already confirm new bookings for 2026, underlining its position as the world's leading trade show for home and consumer tech. In addition to industry giants such as LG Electronics, TCL and Vestel, numerous confirmations have already been received for renewed participation next September.
This strong demand once again demonstrates the industry's confidence in the successful trade show concept and shows that IFA continues to consolidate its position as a global meeting place for leading brands, innovators, trendsetters and outstanding entrepreneurs.
IFA 2026 will take place from 4 to 8 September 2026 at the Berlin Exhibition Grounds.