Global AI device ecosystem brand HONOR has officially inaugurated its ALPHA Global Flagship Store at Shenzhen Bay MixC, positioning the space as an "AI Smart Living Innovation Hub" — a destination where cutting-edge technology converges with cultural inspiration.
HONOR ALPHA PLAN in Action: From Vision to Reality
Following the announcement of the ALPHA PLAN at MWC Barcelona 2025, which underscored HONOR’s evolution from a smartphone manufacturer into a global AI device ecosystem leader, the opening of the Shenzhen Bay flagship marks a pivotal step in bringing this vision to life. The store embodies HONOR’s commitment to an open, collaborative, and value-sharing AI ecosystem.
Drawing inspiration from Shenzhen Bay’s distinctive landscape, the HONOR ALPHA Global Flagship Store presents an open and calming environment that seamlessly blends advanced technology with human-centric design. Every detail reflects HONOR’s philosophy of harmonizing innovation with culture.
The layout is intuitively organized around core AI-powered living scenarios. In the All-scenario Experience Zone, state-of-the-art devices—from smart travel to entertainment—are thoughtfully arranged to demonstrate how AI effortlessly enhances daily life.
Immersive AI Experience: Engaging with Intelligence
A dedicated YOYO Zone showcases HONOR’s AI assistant across four functional themes: AI lifestyle, AI assistance, AI content creation, and AI companionship.
Additionally, this next-generation AI agent embodies core competencies in visual perception, memory, and task execution. For instance, YOYO can recall a previously mentioned detail, such as "I prefer seats with a view," and proactively apply it—from planning your next itinerary to recommending a restaurant that caters to your taste. This seamless service demonstrates a truly humanized AI experience.
Another highlight is the AI Inspiration Café, a social space designed for technologists, creators, and visitors to connect over coffee and exchange ideas. To celebrate the launch, HONOR will host a series of creative performances and interactive activities, offering engaging experiences for all ages.
The HONOR ALPHA Global Flagship Store is poised to become a new landmark for technology and culture in Shenzhen. Now open to the public, it invites visitors from around the world to explore HONOR’s latest products and experience its cutting-edge innovations firsthand.