Samsung Electronics MENA and OSN have announced the regional rollout of the OSNtv on Samsung TV Key, following their strategic partnership first unveiled in May 2025. The launch introduces the region’s first boxless TV experience, allowing users to access OSN’s complete entertainment offering directly via Samsung Smart TVs (2021 models onward), with no additional hardware or cables.
Built directly into Samsung’s award-winning Smart TV platform, the OSNtv delivers seamless, instant access to over 45 exclusive channels, Free-To-Air channels, and over 18,000 hours of on-demand entertainment.
The integration of OSNtv within Samsung Smart TVs eliminates the need for external devices, offering viewers a simple and connected viewing experience. With minimal setup required, users can instantly enjoy OSN’s extensive entertainment line-up, including blockbuster movies, acclaimed series, Arabic favorites, and kids’ content, all navigated through Samsung’s One Remote.
The partnership highlights Samsung’s commitment to creating a more connected home experience for consumers. By combining Samsung’s advanced Smart TV technology and OSN’s rich content slate, the collaboration reinforces both brands’ vision to make premium entertainment simpler, smarter, and more accessible.
The OSNtv experience is available exclusively on Samsung Smart TVs (2021 models onwards) across the MENA markets. Existing and new Samsung Smart TV users can activate their access directly from the TV interface and begin watching instantly.
To mark the rollout, new Samsung Smart TV owners will receive complimentary access to OSNtv for up to 12 months (subject to terms & conditions). Following the offer period, OSNtv will be available at exclusive pricing for selected markets in the region.