Samsung Electronics Co. Ltd has partnered in Saudi Arabia with Muvi Cinemas to launch the first cinema in Saudi Arabia that uses Samsung’s Onyx Cinema LED screen, replacing the traditional projection technology.

Using the Onyx Cinema LED screens, Samsung provides HDR support, better picture quality, true colors and greater vibrancy and accuracy for improved cinema viewing experience.

 Samsung Onyx Cinema LED Screens

The Samsung Onyx Cinema LED screen installed at Muvi Cinemas provides 4K resolution, HDR picture quality, infinity to 1 contrast and up to 500 nits brightness, 3D visual capability and Digital Cinema Initiatives (DCI) certification to provide the flexibility to display a wide variety of content types.

Samsung’s Onyx LED screens have been installed across the world, through partnerships with Swagath Theater in Bangalore, Pacific Theaters in the United States, Arena Cinemas’ Sihlcity theater in Switzerland and now with Muvi Cinemas in Saudi Arabia.

The sound system at Muvi Cinemas is comprised of Onyx Sound, that features industry-leading products from the HARMAN family of brands including Crown amplifiers, BSS signal processing, and JBL Professional’s loudspeakers and exclusive Sculpted Surround technology.

Y.J. Kim, President of Samsung Electronics in Saudi Arabia, said;
Samsung is the only brand offering an end-to-end movie experience, from stunning visuals through Onyx Cinema LED screens to phenomenal sound from JBL Professional by HARMAN. Onyx Cinema LED screens at Muvi Cinemas in Saudi Arabia will revolutionize cinema viewing experience for film lovers across the Kingdom. This is a remarkable milestone for Saudi cinemas and a testament to our consumer-centric approach
Adon Quinn, General Manager - Muvi Cinemas. said;
Muvi Cinemas is proud to partner with Samsung Electronics to launch the new Onyx Cinema LED screen, bringing the latest innovation in cinemas to our upcoming developments at U-Walk Riyadh, Nakheel Mall Riyadh and Mall of Dhahran. This mighty combination of a revolutionary screen and legendary sound will truly elevate the content and we are excited for Saudi cinephiles to experience this epic offering. With Samsung’s ground-breaking Onyx Cinema LED screen technology and HARMAN’s iconic JBL audio, movie goers in Saudi Arabia will immensely enjoy their experience at the theater and witness a huge leap in entertainment quality.