Samsung Electronics Middle East and North Africa (MENA) has shared its new lineup of advanced innovations at its latest MENA Forum 2020 in Malta.

Announced by H.S. Kim, President and CEO of Consumer Electronics Division, Samsung Electronics at the Consumer Electronics Show (CES) 2020 last month, the ‘Age of Experience’ came to life at the MENA Forum as participants were introduced to new mobile breakthroughs that are perfectly adapted for real-world 5G and AI, next generation 8K MicroLED, and personalized lifestyle digital appliances.

During the Forum, Samsung conducted its annual docent program for attendees to experience the new products. Similar to a guided museum tour, guests were presented with a first-hand look at what Samsung has in store for the year ahead. The product line-up included the gigantic 292’’ 8K MicroLED TV, Galaxy S20, Galaxy Z Flip, AirDresser, BESPOKE refrigerators lineup, Dual Cook Flex, POWERstick Jet™ vacuum cleaner, Samsung’s Cube Air Purifier and Wind-Free air conditioner.

Samsung Showcases Flagship Products MENA Forum 2020

Samsung introduced the home-ready, modular MicroLED, which combines next-generation screen technology with unprecedented customization capabilities. MicroLED displays offer best-in-class picture quality – delivering greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits. They also leverage upscaling abilities based on deep learning to deliver the highest-quality content, regardless of the source, and provide an unparalleled sense of immersion for the at-home viewing experience.

Samsung’s flagship Q950TS QLED 8K TV is the industry’s first 8K TV that combines a striking, ultra-thin form factor, premium 8K picture quality, and impressive surround-sound audio. The Q950TS also introduces the ‘Infinity Screen,’ which produces a screen-to-body ratio of 99% to create an unprecedented viewing experience. The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimization, and contrast ratio.

Samsung is also growing its portfolio of Lifestyle TVs with an expanded rollout of The Sero, which can pivot between horizontal and vertical orientations – just like a smartphone or tablet. The Sero’s display orientation technology connects seamlessly with users’ mobile devices to naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. The Sero provides a modern design that stands out in any space and a range of different display features when it is not in use.

Galaxy S20 is a brand new future-ready mobile device with fully integrated 5G capabilities and specialized 5G services that deliver intelligent experiences like multi-angle live broadcasting, optimized video chats and the ability to create AR content – all from one powerful device. Galaxy S20 also features a camera with real 8K video recording and Space Zoom, which allows users to zoom in over 100x and capture the world in perfect clarity.

Samsung has further expanded the foldable experience through the launch of Galaxy Z Flip, its Hideaway Hinge enables free-stop folding and the folding Glass Display bends the laws of physics – all in one standout design. The Galaxy Z Flip’s unique usability is evident in its camera, where users can capture picture-perfect shots, without the need for a tripod. The device’s versatile experience extends to video calls and multitasking capabilities so users can stay connected with quick notifications.

Samsung has also launched the latest additions to the Galaxy A series family with an accessible price point. Built to make meaningful innovations and memorable mobile experiences for all users, the Galaxy A71 and A01 are packed with enhanced features: a longer lasting battery, smarter cameras and an Infinity-O display that gives an uninterrupted visual experience.

The Galaxy Buds+ are the wireless earphones that are smaller and lighter than the previous generation, which makes for longer and more comfortable wear. With enhanced battery efficiency, it offers longer usage time with a single charge. In addition, its sound quality has been improved with AKG tuned speakers, the premium audio brand of Harman.

The BESPOKE refrigerator establishes a completely new category of customized home appliances. Through the creative use of materials and colors, you can put your personal stamp of style on your kitchen. You can even customize the functions of the refrigerator with Flex Zone, a compartment that can be used as either a fridge or a freezer.

Samsung’s new Dual Cook Steam oven boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

AirDresser uses steam technology to smooth out wrinkles, remove odors, and sanitize your clothes, so that they look and feel fresh—and are ready to wear—in just under 48 minutes. AirDresser can even send you alerts when your clothes are ready via the SmartThings app, and you can even remotely monitor, control, and download additional clothing care options through the app.

Samsung’s Wind-Free™ air conditioner uses a two-step cooling system that dramatically reduces energy consumption and, thanks to Wi-Fi connectivity, can be controlled remotely.

Sungwan Myung, President of Samsung Electronics, Middle East and Africa, said; Innovation is our core strength that enables us to deliver technologically advanced solutions. As consumers look for new ways to engage and connect with the world, Samsung is taking industry leadership into a new age by providing them with tangible connections to the technology they use each day and by crafting technologies that are tailored to improve their lifestyles.”