The IFA Global Press Conference is the media kick-off for IFA´s worldwide communication that usually gets organized in the month of April where global media people get together. Due to the current situation caused by COVID-19, IFA is moving the established and proven format from April to September this year.

Today Messe Berlin has announced that the IFA Global Press Conference will be the IFA’s 2020 main event for brands and journalists to showcase innovation.

This enables IFA to provide the best possible global media coverage for brands and products to ensure a successful start to the season and an upswing for the entire industry – in a different shape and setting but a well-known location.

IFA Global Press Conference 2020

IFA will bring its vast, international and tightly knit media network of the IFA Global Press Conference to Berlin; along with additional designated journalists the organizers expect around 800 journalists from around the world physically on site to attend the IFA Global Press Conference in September.

In addition, IFA is in preparation to set up a Digital Hub for IFA 2020 which will give everybody the opportunity to join IFA 2020 remotely.

Jens Heithecker, IFA-Director says:
For brands and media this will be an important opportunity to physically see and celebrate the latest innovation, which will drive the recovery and rebound of our industry.