TCL Electronics has arrived at IFA 2020 debuting the AiPQ EngineTM Gen 2, TCL’s newest intelligent advancement in audiovisual optimization.

TCL’s continuous endeavor in forwarding QLED and Mini-LED technology has also been showcased in part with the latest global TCL QLED 4K/8K TV lineups. Furthermore, TCL has reasserted its commitment to AI x IoT strategy with smart connected multi-category product launches ranging from soundbars, mobile devices, air conditioners and other major domestic appliances.

Display Advancements

Driven by machine-learning algorithms matched with vast knowledge in human visual perception, TCL’s AiPQ Engine Gen 2 switches on the full potential of TCL’s big screen TVs with real-time audiovisual optimization according to various entertainment content genres and ambient watching environments. The advanced technology also allows global customization of the audiovisual performance for the unique applications of individual regions.

TCL AiPQ EngineTM Gen 2

For over 10 years, TCL has invested billions of USD in display panel production facilities for TVs, mastering LCD, OLED, foldable OLED, Mini-LED, QLED technologies. TCL’s latest investment into Mini-LED display technology guarantees more flexible designs available with more lighting zones for stunning contrast performance. Meanwhile, TCL democratizes QLED display technology to more TV models, available to wider ranges of consumers around the world. This year, TCL has taken a step further and formed business alliance with JOLED Inc. to jointly-develop inkjet OLED printing technology.

Multi-Category Products

Under the ongoing AIxIoT strategy, TCL has launched a full category product lineup to IFA2020. As a large screen gateway to smartly connected homes, TCL showcased its 2020 QLED TV lineups, such as IMAX Enhanced and 8K Association certified X915 and EISA Award winner C815.

As for premium audio offerings, TCL presented at this IFA, the IF and EISA Award winner TCL TS9030 Dolby Atmos Ray·Danz soundbar and the TS8111 soundbar to further strengthen TCL’s audio lineup.

To push the boundary of intelligent lifestyle, TCL has also launched assortment of global smart MDA products, such as air conditioner Ocarina and T-Smart, portable air conditioner models; washing machine X Series, P series, C Series refrigerator.

For mobile devices, TCL launches its latest tablets TCL 10 TABMAX and TABMID, TCL MOVETIME Family Watch MT43A and true wireless headphones TCL MOVEAUDIO S200. TCL also unveils the TCL NXTPAPER technology designed for those who desire an elevated experience that combines the benefits of both screen and paper.

Sponsorship Announcements

In recent years, TCL’s vast array of sponsorships and partnerships have shown that we recognize the power of sports and the connective spirit that drives players, fans and the wider community. At IFA 2020, TCL has announced at global perspective that it is reinforcing collaboration with FIBA with more games and closer collaboration as contingency plans and decisions for major tournaments continue to unravel.

Basketball is not just a game, it’s a way of life for many of our fans. The ways in which people interact with our sport is constantly evolving. The partnership has 'switched on' more possibilities to bring basketball to our fans across the world, with TCL’s latest products and technology.

Global Marketing Performance

With consumers at the heart of all things, TCL has enjoyed strong growth in the early 2020. Despite unsettled economies, TCL has maintained impressive TV sales figures worldwide. In Q1 2020 alone, 4.27 million TCL branded TVs were sold with TCL QLED TV sales increasing 217.1% YoY.

In US retail market share, TCL brand TV ranked No.2 in Q1 2020. In Australian market, TCL ranked No.1 in March. In terms of the expanding global emerging market, TCL TV sales were up by 14.3% Q1 YoY. In Europe, TCL has also enjoyed a sale volume increase from Italy of 16%, Germany 15%, Czech 100%, Poland 38%, UK 100%, and in France we reinforced our ranking as No. 3 in terms of market share.