Realme has announced its designer toy, realmeow, as its Chief Trendsetting Officer to democratize trendsetting culture and showcase the diversified personality of Gen-Z. As the 1st designer toy launched by a tech company, realmeow is the combination of both high-tech and trendsetting design. Coming from the Trendsetting Planet, realmeow is of bold and street-style design, representing the spirit of “Dare to Leap”. It is independent, breakthrough, fearless and agile. What’s more, its design is inspired by the cat.
The designer toy of realme is co-designed by Mark A. Walsh, a world-famous animator, and realme. Mr. Walsh is the Directing Animator of Pixar’s Finding Nemo and Character Developer of Pixar’s Monsters, Inc. He believes: “Characters start with passion. Defining their passion, and the obstacles they must overcome to achieve that passion, is what makes a great personality and identifiable character.” Thus, he joined in realme Design Studio as the Creative Consultant to create the trendsetting realmeow, who is also independent and fearless.
As a tech trendsetter, realme is committed to bringing the latest trends into tech industry, integrating trendsetting culture with high- tech and democratizing them. When co-designed realmeow, both Mark and realme believed it should showcase the culture favored by the young. Thus, they got inspiration from street-culture, but to make it more aesthetic and vivid, they put some elements from painting and sculpture.
With yellow as the main color of its body, the designer toy always wears a pair of black Lazer Glasses. The glasses can transform any object with just a glance, making it sharp with attitude and explosive with energy.
realme believes designer toy is an excellent medium for having more people know and love trendsetting culture. Embodying the belief of ‘Dare-to-Leap’ and trendsetting culture, realmeow will become a cultural identity among realme fans. To make it more popular among the young, Mark and realme created it with cat as the model sample and made it a mysterious creature from Trendsetting Planet. It comes to democratize pop culture.
As a designer toy, realmeow is always 18 just as you’re. Although looks like very cold with its laser glasses, it is cute and believes life is short, happiness is the most important. It likes fried chicken, if you meet it, please buy it some fried chicken or pizza. Good at skating and hip-hop dance, it always swings with rap songs.
realmeow is for trendsetting culture, is for delivering the pursuit of the young for trends and unique personality, is for the demand of fashion and quality. With the designer toy, realme will make all efforts to exploring trendsetting culture with the young and share the latest trendsetting information with the young. And realme launched limited gift package of realmeow to celebrate the new year with the young worldwide.