GSMA forecasted that there will be 27 billion connected devices by 2020 and over 10 billion devices will be mobile connected. And huge chunk of this share will come from the Emerging Market regions. So, there are huge opportunities for growth in emerging markets.

Huawei hosted the Global Digital Transformation Forum (GDTF) at Mobile World Congress 2017 event and there was a dedicated session for Huawe's strategic investment in Emerging Markets for new growth. EMs comprise 103 countries (mostly developing countries) and a population of 4.7 billion of which a huge part belongs to youths.

Mr. William Xu, Executive Director of the Board and Chief Strategy Marketing Officer of Huawei, talked about how Huawei is focusing on the growth opportunities in Emerging Market. He discussed about the challenges and also highlighted Huawei’s commitment to collaborate with operators to help them maximize network assets and drive connectivity in the most effective way to provide a better user experience overall, while promoting social and economic growth.

Huawei Emerging Market Business - William Xu Keynote

While sharing the Global Connectivity Index (GCI) report of 2016 by Huawei in 2016, he mentioned the fact that one-point increase in GCI score point leads to 2.3% increase in national productivity, 2.2% in national innovation and national competitiveness by 2.1%. The average score of the 50 countries in the GCI 2016 increased by two points (5%) compared wit 2015/

Mr. Xu also pointed it out that it is expected that 100 billion connections will be by 2025 and 500 million more broadband homes with 4GB/day per capita data usage.

Talking at the Huawei's Emerging Market conference, Mr. Xu said;

“By 2025, we will see 2 billion more people with mobile connections, and another 500 million broadband homes. Our commitment has always been to enable the world’s operators to build roads to new growth.

“Huawei continues to drive its social responsibility to help emerging markets grow by at least 1 GCI point while guaranteeing coverage in times of major world events or natural disasters.”
Huawei Emerging Market Business - William Xu Keynote

A total of 3.9 billion people in the world have no Internet access, and 3 billion of them are in emerging markets. There are 1.1 billion houses without the fixed broadband connectivity, out of which 800 millions are in countries of emerging markets. With respect to the developed markets, Pay-per-View videos, Internet of Things and enterprise level cloud services are still in their early phases.

So, operators around the world are having the great opportunity to invest in the emerging markets to capitalize on huge ICT industry potential, untapped demographics with greater demand, and fulfillment of national ICT strategies.

Interesting thing is that Huawei has already analyzed the current emerging markets landscape extensively to implement its strategic approach. The four targeted categories are - Users+, Households+, Assets+, and Efficiency+.

By this way, Huawei can collaborate with operators in better manner to achieve the goals easily and effectively. Huawei has already tried them in Philippines, Sri Lanka, Indonesia and Egypt respectively for maximizing the network value and rapidly responding to user.

Mr. William Xu talked about how Huawei is working together with the operators to help them achieve success in emerging markets and gave the stat of various ;
“We work hand-in-hand with operators to help them identify valued customers, develop valued businesses, and build valued networks.”

“We enable operators to combine industry policy with the utilization of existing network resources, and integrate technological and business innovation. Our goal is to help operators drive new revenue streams and a positive business cycle of service development and network construction.”
Huawei Emerging Market Business - William Xu Keynote

Along with Mr. William Xu, there were Mr. Qin Bin ( President, Huawei Fixed Network Marketing), Dr. Margaret Hu ( President, Huawei Wireless Network Marketing) and Mr. Li Long ) Director (Market Insight Department of Huawei Carrier BG) were also present at the conference. They talked about what exactly is ROADS in Huawei's MWC 2017 tag line "Open ROADS to a Better Connected World".

“The ROADS (Real-time, On-demand, All-online, DIY, and Social) experience requires support for both an agile, automated operating system, as well as development of the network infrastructure,”
Mr. Willaim Xu also talked about Huawei's "Seeds for the Future" program that helps the next generation by providing the knowledge and first-hands experience of the technology. Using this CSR program, Huawei worked with 35 countries and trained nearly 10,000 ICT students and established 45 ICT training centers.

Infrastructure is one of the biggest issue and challenge in the emerging markets and by leveraging the existing network assets, it is possible to maximize network value and spectrum efficiency, improve O&M and efficiently serve every economic level.

The demand of better service and technology is even more in few Emerging Market countries than the developed one. For example, Saudi Arabia is at the top position in YouTube watch-time stat and more than half of those YouTube stream are from smartphones.

So, bringing new technology like 5G can be beneficial for both consumer and the operators and Huawei is working on 5G technology extensively that supports up to 25 Gbps Internet speed.

Huawei released the world’s first 5G core solution for commercial use cases, known as Service-Oriented Core 2.0 (SOC 2.0). Also, Huawei and DLR (Deutsches Zentrum für Luft- und Raumfahrt) collaborated and performed few 5G based tests for cooperative automated driving and collision avoidance.

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