Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, announced the two companies will extend their partnership into the 2021 season.
Having entered a valuable partnership in 2020, the team and Acer will take it to the next level by continuing to introduce state-of-the-art Acer technology to power and connect the team, both trackside and at Sauber’s Hinwil HQ, while also unveiling an ambitious marketing activation featuring Alfa Romeo Racing ORLEN driver, Kimi Räikkönen, as the face of this campaign.
One of the world’s top ICT companies, Acer, with a leading presence in more than 160 countries, will provide the team with commercial-grade solutions such as Enduro and TravelMate notebooks, ConceptD workstation and digital display solutions. The Acer specifically engineered hardware and connectivity solutions will play a race-critical role from the team’s HQ in Hinwil to the team garage and pit wall throughout the 2021 season. Acer and Alfa Romeo Racing ORLEN not only share the same passion for technology but also address the same demographic of fans between 13-44.
Formula One is a technology and performance-driven sport, and having reliable hardware is crucial. Acer as official partner and technology enabler provides ConceptD workstation solutions including monitors not only to power the car on the grid, but also delivers the 200 engineers at Sauber Motorsport the reliability and accuracy to perform the heaviest tasks from aerodynamics design to achieving the highest engine performance.
Using the latest Acer Enduro products from its military-grade certified PC range, the team can count on extremely rugged, durable computers to manage the race operations in the harshest conditions from the rain in Silverstone, to the heat in Singapore, to the cold in the night and sand dust of the desert in Bahrain. Key members of the team will also use Acer’s advanced TravelMate notebook solutions to increase collaboration, productivity and security no matter where they are in the world.
Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG, said;
It’s an absolute pleasure to extend our relationship with Acer. Our work together in 2020 highlighted the synergies between the world of high-end information technology and motorsport – both are highly competitive environments in which the pursuit of performance is the constant objective and in which every day opens new possibilities of development. Working together in 2021 is a natural result of this and we are looking forward to sharing a successful season together.
Hajo Blingen, Vice President Marketing, Acer Europe SA, said;
We are delighted to extend our partnership in 2021 with one of the most prestigious teams in Formula One history, featuring iconic drivers. At Acer we not only push the boundaries of what is possible in technology but also in digital marketing by bringing even more engaging content and stories to our fan community. Formula One, one of the sports with the highest viewership and fastest growth in the digital arena globally, is the perfect platform to engage with generation Y/Z and their lifestyle.