Snapchat and Disney are coming together in a groundbreaking collaboration that illustrates how Augmented Reality can enhance storytelling and bring to life the legendary characters and tales in celebration of Disney100.
● From one generation to the next, Disney’s stories have lived on, and with the power of Snapchat’s industry-leading Augmented Reality (AR) technology, guests can engage with these stories in this immersive exhibit that captures the wonder and magic of Disney.
● Blast off through space with the Guardians of the Galaxy, meet the characters of Pixar’s latest movie Elemental, travel to the majestic oceans of Pandora inspired by Avatar: The Way of Water, exit Hyperspace on a desert planet from The Mandalorian, and discover how wishes are granted in Disney’s upcoming film Wish.
● With Snap AR, characters will come to life alongside you, responding to each & every move; costumes are realistic and tailored to you; and cinematic environments will take over the real-world surfaces in all directions.
Rob Wilk, President of the Americas, Snap Inc., said; We are so excited to bring the magic of Disney to life in a unique, immersive way for those on the ground at Cannes and everyone at home. Through our best-in-class AR technology, Disney stories will come to life like never before, showing that with a little bit of fairy dust, anything is possible.
Jessica Intihar, SVP, Digital Marketing, Walt Disney Studios, said; As Disney celebrates 100 years, we’re very excited to partner with Snap to bring this immersive and innovative experience to life at Cannes Lions. Snapchat’s cutting-edge technology continues to open up new ways to experience and engage with our stories