Amazon today introduced the all-new Echo Pop, offering customers in KSA even more choice in how they access Alexa. Since its launch, Alexa in Khaleeji Arabic has become a reliable companion with hyper-localised experiences for customers across spirituality, Smart Home, music, entertainment, gaming, and more.
Echo Pop is a new addition to the Echo family with a loveable semi-sphere form factor and comes with the new Lavender Bloom and Midnight Teal color options, and the standard Glacier White and Charcoal color options, for just SAR 199.99.
It features a custom-designed front-facing directional speaker to deliver full sound that’s great for bedrooms, dorm rooms, apartments, or any small space in the home. Simply ask Alexa to read audiobooks, track the record of a favorite sports team, control smart lights and plugs, or reorder household essentials.
Echo devices are designed with customer privacy in mind and include multiple layers of privacy controls. Echo devices include a microphone on/off button and the ability to view and delete voice recordings.
Rohit Prasad, senior vice president and head scientist for Alexa said:
Customers around the world love Alexa as their trusted, personal AI. The new Echo Pop devices give customers more options and more utility at incredible value. And as with every Echo we’ve shipped, these devices will only continue to get better as we add even more generative AI powered experiences for Alexa throughout the year.
Dr. Raf Bin Amin Fatani, Regional General Manager, Alexa, Amazon MENA said,
We are excited for our customers in KSA to experience the Echo Pop which makes smart home control or listening to music and audiobooks incredibly comfortable and convenient. This launch is part of our commitment to improve and add new offerings as we grow in the region – and we are confident that people will enjoy a more optimal smart home experience with the Eco Pop.