Samsung Electronics Co., Ltd. today unleashed the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, beginning a new era of mobile AI with the most natural and context-aware mobile experiences on Galaxy. Introducing a true AI companion, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. Samsung’s latest flagship phones take Galaxy AI capabilities to the next level with robust, on-device AI processing, while supercharging Galaxy’s powerful camera with the next-gen ProVisual Engine, and delivering exceptional performance powered by Qualcomm’s Snapdragon® 8 Elite for Galaxy.


The Most Intuitive and Effortless Mobile Interactions on Galaxy Yet

With One UI 7, the Galaxy S25 series becomes a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences . It’s the starting point of a shared vision with Google to reshape Android into the world’s first AI-integrated OS, open to developers and partners who are helping to create a truly inclusive AI ecosystem.

By integrating multimodal capabilities, Galaxy S25 interprets text, speech, images and videos, enabling interaction that feels as natural as speaking to a friend. With upgraded Circle to Search and AI Select, perform actionable searches with context-sensitive suggestions for next steps. There’s no need to switch between apps just to share a GIF or save event details.

Samsung Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Just ask, and intuitively find a specific photo in Gallery or adjust the size of display fonts in Settings.

One press of the side button activates Gemini to perform seamless actions across apps in Samsung and Google apps, plus third-party apps such as Spotify and WhatsApp. For example, find your favorite sports team’s season schedule and add it to your calendar with a single voice command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with on-device AI transcription and summary. Writing Assist features such as translation can be enabled on any screen showing text. Drawing Assist unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.


Hyper-personalized Experiences with Privacy Secured

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalized AI features by analyzing your data to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights are applied across multiple apps, enabling tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief, which offers timely suggestions accessible via Now Bar on the lock screen. All personalized data is kept private, with the encryption key securely stored in Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Samsung Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25

One UI 7 is introducing an extra, fortified layer of device protection designed for the age of AI and hyperconnectivity. Additional updates include an updated Auto Blocker, added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.


Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Qualcomm Snapdragon® 8 Elite for Galaxy. As Samsung’s most powerful chipset, customized for Galaxy, it delivers a performance boost of 40% in NPU, 37% in CPU and 30% in GPU. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device, including previously cloud-based AI tasks such as Generative Edit.

For the first time, Samsung has integrated proprietary innovations into the chipset. ProScaler uses advanced, efficient AI image processing to achieve a 40% improvement in image accuracy, while Samsung’s mobile Digital Natural Image engine (mDNIe) enables greater display power efficiency.

The chipset also provides sustained usage thanks to a 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers a 20% improvement in thermal efficiency.


Unleashing Truly Pro Creation

The Galaxy S25 delivers ultra-detailed shots at every range, setting a new standard for mobile photography. A new 50MP ultrawide camera sensor, a significant upgrade from the previous 12MP, provides exceptional clarity and 10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25 . Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Audio Eraser simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, crowds, wind, music, nature and background noise – you can control what to tone town or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW mode. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Samsung Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25

Portrait Studio has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos


Design Embracing a More Circular Approach

The Galaxy S25 series builds upon a heritage of iconic design with an approach grounded in simplicity, emotion and impact. Galaxy S25 Ultra boldly refines the essence of Galaxy design as the slimmest and lightest  Galaxy S series yet, with a rounded design for improved grip and a premium look – and a 15% reduction in thickness.

Galaxy S25 Ultra features  titanium and the new Corning® Gorilla® Armor 2, a new material that is strong. It incorporates ceramic helping to support  drop protection alongside next-gen DX anti-reflection surface treatment and scratch resistance.

Every external component of Galaxy S25+ and S25 now includes at least one recycled material, as their metal frame incorporates recycled armor aluminum for the first time.

For the first time, Galaxy S25 series will use batteries made with recycled cobalt sourced from previously used Galaxy devices or batteries discarded during their manufacturing process. Every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Samsung Care+ is the ultimate service for your Galaxy device that covers physical malfunction & liquid resistance failure, and mechanical breakdown plus with SC+ Premium get replacement if SmartThings Find fails to locate your device.The Galaxy S25 series will be available for order from January 22, 2025. Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Silver Shadow, Navy, Icyblue and Mint.


Promotional Offers

Trade-In Offers

Canadians who pre-order and complete their purchase or purchase an eligible Galaxy S25 Series device between January 22, 2025, and February 7, 2025, can receive up to $550 trade-in promotional credit, in addition to the trade-in value when they trade in eligible smartphone. The trade-in program is being supported at samsung.com/ca and at Samsung Experience Stores. Terms and Conditions apply.


Bundle Offers

Canadians who pre-order and complete their purchase or purchase an eligible Galaxy S25 Series device between January 22, 2025, and February 6, 2026, can get 30% off on Eligible Galaxy Watch Ultra and/or Galaxy Buds3 Pro earbuds Terms and Conditions apply.

 
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