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Sure, it's nice to think of men and women being equal, but there are just some things that are better-suited to one particular gender. For example, you wouldn't ask your sister to help you carry a couch up the stairs - not because there's anything wrong with her - but because your brother with the big muscles could do it better.

Social media is one of those things that's handled better by women. Of course, there are millions of male Facebookers, Tweeters, and MySpacers out there. But, when it comes to using social media - especially from a business perspective - women just seem to have an easier time with it.

First and foremost, women are better listeners than men. Sure, you may have a great guy friend who will listen to you vent on and on about your boss, but, as a general rule, you're a whole lot more likely to find a woman who will listen to you vent and offer up solutions than a man.

Social Media Women – Why It's Easier for Women

A huge part of social media is listening! After all, post relevant Tweets, Facebook statuses, and information that your target audience wants to hear if you don't actually listen to them. Just by reading their profiles and keeping an eye on their statuses, you can see what they want to learn - and give it to them.

Plus, it's just good business to listen to your social media contacts. If someone becomes a fan of yours or starts following you, see what they have to offer. They might have some great knowledge that can help you out. If they do, follow them back, or become a fan of theirs! Just like that, you've made a connection, and all you had to do was listen a little bit to do it!

Women also have a much easier time expressing themselves. Sure, you can go back to the whole nature/nurture debate, but - whatever the reason - women are usually better at expressing their feelings. The more real and genuine you come across on a social media website, the more people are going to listen to what you have to say and take it seriously.

Women are also great with small talk - something that comes in awfully handy on the social media sites. After all, many of the contacts you make aren't close personal friends. They're possible business associates that you may never even meet in real life. Bottom line - you have to make polite conversation with them, and you may only get 140 characters to do it.

Also Check : 15 Ways To Tweet More Than 140 Characters


Now, this isn't to say that men don't have what it takes to keep up with the social media world. In fact, there are plenty of popular male social media users out there. But, they may have to work a little bit harder to do it.

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