Newsletters have become a mandatory part of every marketing strategy. This is for a reason – for a relatively low cost, a newsletter can seriously boost your business. Here is more about how this exactly happens.
Newsletters Are A Great Tool to Interact with Customers
Keeping in touch with your customers is vital for the success of your business. When you can communicate with your customers and give them ways to reach you, you get valuable input from them. While a newsletter is certainly not the only way to interact with customers, it is one of the best. Just give your customers ways to express their thoughts and you will be surprised how many things you will learn.
With a Newsletter You Can Spread the Word Fast
A newsletter is your messenger. When you have news to communicate to your users, a newsletter is the fastest way to spread the word. Of course, you can publish news on your site but when it is delivered right to your customers' inbox, the chance to be read is higher. Therefore, if you have new products or hot promotions and want your customers to learn about this, make sure you include the news in your newsletter.
Next to Free Advertising for Your Business
Many businesses are paying millions for advertising. While this is the way life goes – i.e. your business can't survive without advertising in one form or another, why neglect an advertising channel that is almost free and very effective at that?
A company newsletter is just this – a very cheap form of publicity and advertising to a very targeted audience. It is no wonder then why you see high return on investment in newsletters. Every time your readers get an issue of your newsletter, they are reminded about you for free and if there is an offer of interest to them in your newsletter, they are directly converted to buyers.
A Newsletter Is a Direct Sales Channel
A newsletter is good not only for free publicity or to advertise your business but also as a direct sales channel. When you include sales offers in it, especially when you offer coupons and discounts of any kind, chances are your customers will take advantage of the offer and will buy from. In fact, I know of companies that make most of their sales via their newsletter only.
You Can Build an Email Address Database You Can Reuse for Other Purposes
Another way in which a newsletter can boost your business is by allowing you to build a database of email addresses. This is a valuable asset for any company because you can reuse these addresses for other purposes. For instance, when you launch a new product or have a special, you can shoot emails directly to your email recipients.
However, you need to make sure you have your readers' consent for sending them other stuff than the newsletter they have subscribed for, otherwise you can easily be labeled as spammer. To avoid this, include in your registration form a field where users grant you their permission to be sent promotional offers and other stuff.
This email database is valuable and you might be tempted to sell it to third parties. Needless to say, this is a bad idea and it can get you into trouble. Don't even think of doing it because if you do it and if this fact becomes known, your recipients will rightfully be mad at you and this can easily make them leave you.
Since a newsletter has so many benefits to you, don't cross the line between ethical and shady practices because if you do, you can lose a lot. Just enjoy the benefits a newsletter can bring to your business and keep it clean – this will pay off in the long run for sure.