Huawei Consumer Business Group (CBG) has partnered with the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), one of the world’s most renowned photography associations, to explore the smartphone photography talent in the Middle East, Africa and Asia . This is the first time that HIPA has collaborated with a smartphone brand.

The collaboration between HIPA and Huawei will sponsor an Instagram photography competition named ’Huawei Moments‘. This competition will include four categories - People & Culture, Cityscape, Night or Nature. The competition will run in two phases, accepting entries from January 15th to February 15th and from February 16th to March 15th.

’Huawei Moments‘ Instagram Competition

Huawei users in the eligible countries (UAE, KSA, Oman, Bahrain, Kuwait, Iraq, Jordan, Lebanon, Egypt, Morocco, Tunisia, Algeria, India, Pakistan, South Africa, Kenya, Mauritius and Nigeria) will be able to participate in this competition by capturing images using their Huawei smartphones and posting their entries on Instagram with the hashtags #HuaweixHIPA and one of the #[photography category] mentioned above.

Among the participants of this competition one of them will be selected as one of eight finalists and the winner will receive a HUWAEI Mate 20 Pro, the latest from Huawei Mobile and the best smartphone camera currently. Also, one finalist per category will be chosen per round by HIPA’s professional photography judges.

Gene Jiao, President of Huawei CBG, Middle East and Africa commenting on this partnerhsip;
Huawei believes in nurturing local talent through cutting-edge technologies and meaningful partnerships with established platforms, such as HIPA, that encourage self-expression through the art of photography. Providing local consumers with the latest HUAWEI Mate 20 series has enabled them to explore professional photography opportunities and encouraged them to capture artistic shots that fast-tracked their voyage to high-profile photography award. Together with HIPA, we are calling out all photographers to create their own masterpieces through the lens of HUAWEI smartphones and fulfill their potential.
His Excellency Ali Khalifa bin Thalith, Secretary General of HIPA, said:
We are pleased to partner with Huawei, which marks the Award’s first collaboration with a smartphone brand. Based on our daily interaction with thousands of photographers worldwide, we are conscious of the growing role smartphones are playing in supporting the photography industry through their fast-technological advancements, significantly raising the daily photography practice in comparison to previous generations by making it accessible to everyone. The ’Huawei Moments’ competition is an opportunity for smartphone photography enthusiasts to showcase their talent. We anticipate a great response to the competition and exceptionally creative submissions.

HIPA supports Huawei’s vision of empowering photographers and encourage them to share their creative perspectives of their surrounding environment by creating devices with pioneering technology, such as the built-in Artificial Intelligence capabilities of the HUAWEI Mate 20 series that allows photographers to capture outstanding images with professional quality.