Blogging is unique because with little or no experience you can grow it into a full-fledged business in a relatively short amount of time. It’s not reserved for a select group of people with insider knowledge or those who conform to a certain template. Blogging success can be found all over the internet.

Greatist is a health and lifestyle blog started by Derek Flanzraich in 2011. After its inception, it evolved into a publication with dozens of contributors and over 4 million visitors a month. Through it all, it maintained a unique voice and has a personality you won’t find anywhere else.

Making Sense of Cents is a blog founded by Michelle that deals with all things personal finance. She used it to pay off tens of thousands of dollars in student loans and live life on her terms. It’s currently receiving close to 300,000 visitors a month.

Those are blogs that are similar to publications. You can also use a blog as a platform to promote your business.

Buffer is a great example of a business that used blogging to connect with and acquire their first customers. Over the course of nine months, the co-founder of Buffer, Leo Widrich, published dozens of guest posts and acquired 100,000 users for their brand new app. They now receive over a million visitors a month and cover any topic their audience would find interesting.

Wistia is another business blogging example. It creates a mix of content that helps its customers succeed and pushes the boundaries of what’s possible with video marketing. The team created a series that compared what you get when spending $1,000, $10,000, and $100,000 to make a video ad. Of course, you don’t have to spend over $100,000 to create content for your blog but it’s an interesting experiment.

I’ve gone through several examples detailing what’s possible with blogging and how people have used it to achieve success. If you look closely at the individual journeys, you’ll see common threads and activities that helped get them to where they are today.

In fact, I’d call them commandments. If you ignore them, it’ll drastically reduce your chances of success. When you apply them to your blog from day one you increase your chances of achieving your goals. Here’s an insightful infographic that sheds light on the commandments of blogging.
Courtesy of
Beginners Blogging Commandments Infographic: 10 blogging tips for beginners

They’re deceptively simple, which may be the reason why people gloss over or skip a few entirely. Blogging is a balancing act between achieving your monetary goals and delivering true value to your reader. When you follow the blogging commandments, you’re able to do both in the shortest amount of time possible.