You can enhance the visibility of your web pages by following various search engine optimization (SEO) tips. SEO helps you get an improved website positioning in popular search engines such as Yahoo, Google, MSN and Bing.

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Effective SEO Tips to Drive Traffic to Your Website

7 Effective SEO Tips to Drive Traffic to Your Website

Identify The Search Items

In order to drive maximum traffic to your business website, you need to identify the key words that will get attention of the search engines. Search items or keywords are the text phrases (usually 3 to 4 words) that a user types into a search engine to find relevant websites. Make sure that you take some time and find the best key words before launching your company’s website. Usually this means keywords which have a good amount of searches each month but a reasonable amount of competition.

Use Search Items Within The Head Tags

Researches have shown that using keywords within the head tags ensures that your web pages and homepage are immediately recognized by search engines.

Use Keywords Into The Title Tag

Inserting the keywords into the title tag in the HTML head of your site pages makes an excellent SEO technique to get wider search engine exposure. Be sure to use unique description meta tag and keyword meta tag as well, don’t duplicate the description on many pages.

Keep An Eye On The Keyword Density

Remember that keyword density plays a vital role in enhancing the visibility and creating an awareness of your business among global users. Keyword density is the intensity with which you repeat the search items in your content. Search items should appear 7-10 times in a 500 words article provided the natural flow of content and organization of sentences are not compromised. Incorporate the search items at least once in page header, introductory paragraph and last paragraph.

Use An XML Sitemap and A Well-structured On-site Navigation

Your web pages are usually located by the search engines through the “crawling technique”. In this technique, search engines follow the links from your home page to locate your inside pages. Complicated Java script and dynamic menu features can interfere with search engines’ ability to effectively crawl your website and follow internal links. Use an excellent XML sitemap and a well-structured on-site navigation to allow a search engine to locate all the content in site pages.

Create An RSS Feed

Creating an RSS feed and listing the link with information about your site in RSS Directories will build links for your site.

Use “Link Popularity” Technique

By using this method, you can increase the visibility of your website in a short span of time. In this method, search engines especially Yahoo and Google follow links to your web pages from other external links. You can build links like this by sharing and publishing content online. Blog commenting and participating in forums is also a useful method.