In the post Panda world, everything is about prospecting for links that are going to pan out in the long run. You don't want one of the 400+ changes that Google makes every year (more than one a day) to catch up to whatever techniques you are using to get you to the top of the SERPs.

You need links that are going to last, and links that are going to provide more value than juice to your site. You want your links to benefit your site in other ways as well, like gaining more exposure, traffic, and so on and so forth.

When you are prospecting your links here are some cool things to keep in mind:

Link Building Guide

  • Page Rank is not a magic number, and it fluctuates quite frequently. Never game plan your whole link building campaign around page rank alone. There are a lot better things you can come up with for blog requirements for guest posting on, like Alexa Rank, how many comments each post is getting, and how many social signals each post is getting.
  • Relevancy is awesome, and it shows Google what your web site is about, but sticking with the whole "building links to gain traffic" theme, you are probably going to want to venture outside of your niche a little bit and do a little bit of cross promotional tactics. Cross promoting onto a new blog is a great way to gain new incoming traffic. Perhaps someone that doesn't know anything about SEO but you think that the type of audience that a certain blog might have could definitely be the type of audience that would be interested in exactly what you are offering.
  • There are tons of web sites out there that pay for guest posts as well as offer links. If you can build your own personal list of these websites, and kill two birds with one stone, then you can be profitable while you are doing link building for your own site. This will give you a little extra incentive for sticking with your link building campaign.

Also Check :

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10 Commandments Of Link Building (Infographic)

How to Build Link to Get the Most Benefits

Tip Number 1: Using Third Party Web Sites

There are many different web sites out there that are very useful for finding quality, contextual links. Some examples include and Both allow you to hook up with bloggers who are in dire need of quality content for their blogs in a number of different niches. What you get in return: Usually a pretty solid link.

Tip Number 2: Advanced Searching Operators

My favorite searching operator is the "keyword + intitle:"write for us"" search. It allows you to have a list of thousands of blogs that are offering up opportunities for guest posting that show up in the SERPs.

One way I like to filter these results is by the date the page was constructed. The more recent the time period, the more relevant the page becomes, hence you know that the web site was looking for writers quite recently whereas without the filter the page may be old or even outdated and they aren't actually looking for anyone else to contribute at that time.

Tip Number 3: Using Blog Directories

Sites like Technorati are great for finding prospects. The best part about Technorati is that it is organized by the quality of the blog (although it doesn't always necessarily work out that way), and you can easily find some good prospects. The bad part - well not every blog that is on the Internet is listed on their site, and a lot of the prospects would be in what I like to call "bad blogging neighborhoods" - as in they exist for the sole reason to sell links. However they are pretty easy to identify and steer away from with just a little bit of "know how."

Tip Number 4: Using Link Building Software

I have always been a big fan of link building software. It allows you to keep track of all sorts of different information that can become very useful like all of the different metrics for a website. However that being said, sometimes keeping track of every little thing can become quite time consuming and it can take away from the quality of your writing. That being said I encourage you to give them a go because they do allow you to do many things when it comes to link prospecting that you wouldn't be able to do otherwise.

Link prospecting doesn't have to be too hard. Remember that when it comes to building links, it's all about the quality of your content - so if you can come up with a great article - you can be sure that it is going to land somewhere!