By now, you’ve heard all the buzz about Google+ and probably have a page set up for your business. But as with Facebook and Twitter, it won’t be long before thousands of companies are vying for attention in the same social media space. How can you make your page stand out among the crowd and use it to attract customers?
When trying to draw the attention of prospective customers, you want to make sure that your brand is well established and highly visible. One of the best ways to do this is to take advantage of the five “top images” that Google+ displays on your business page. These images are meant to give visitors the best possible visual representation of what your business and your brand is all about.
It may seem logical to post photos of your storefront or your most popular products in this space, but that won’t necessarily catch the eye of today’s multitasking Internet user. Why not make the most of those five images by creating an animated banner that includes everything important about your company in one attention-grabbing display? Using the tools available in Photoshop, you can make a customized animated banner for your Google+ page in a matter of minutes.
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HOW TO : Create A Google Plus Business Page (Video Tutorial)
Why use an animation instead of static pictures? Today’s customers are an Internet-savvy group that often already know what they’re looking for when they do a search for a specific product or service. They know what they want, and they want to find the best place to get it without taking up a lot of their valuable time. If your page doesn’t stand out in the crowd that is social media, chances are people are going to click away before reading more than a few lines. That’s why it’s vital to put all of your important business information “above the fold”—that is, where people can see it without having to scroll down.
This step-by-step tutorial ( http://www.inmotionhosting.com/blog/animate-google-plus/ ) offers a video with a complete run-down of the animating process. Download the animated Google Plus Photoshop template from the link given below first.
Download the Animated Google Plus Photoshop Template from the link given below. Copy and paste it in the address bar of your browser and hit the Enter key.
HOW TO : Animate Your Google+ Profile and Business Page (Video Tutorial)
If you’re not familiar with Photoshop or don’t feel comfortable enough to create your own images, look within your company for someone who is. Chances are you have someone with both the expertise and the creativity to make your brand message really pop.
Moving images grab attention. That’s part of what makes TV so popular and why video content is becoming more mainstream. Taking the time to incorporate your brand’s message into an engaging collection of images increases the odds that potential customers will stay on your page long enough to create conversions for your company.
Once you’ve attracted customers to your Google+ page, you want to keep them coming back. Remember to update your streams regularly and respond to any posts that others make in a timely fashion. This way, customers will see your company as personable and helpful and will be more likely to come to you when they need the products or services you offer.