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Infographics entertain, educate and, most important to webmasters, generate traffic from social media. Unlike blog posts, infographics cater to the eye's natural inclination to bounce around. Some businesses study the effects that graphs and colorful information boxes have on user experience, and they are finding that visually appealing data is more likely to attract people than regular text.

The number of infographics users shared on social media websites like Twitter and Linkedin was greater than the number of traditional posts shared on those sites in 2012. "Infographic" was also one of the most commonly searched for terms on Google in 2012.

The appeal of infographics is that they offer something of value to the viewer. Infographics exist for about nearly any topic one could imagine. 2012 saw a rise in technology related infographics, such as the aptly titled "Evolution of the Geek", though how-to advice such as "The Kitchen Cheat Sheet" remains popular as well.

Source: TopMarketingSchools.net

Also Check : Top 10 Tips to Create A Successful Infographic Marketing Campaign

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