HTC VIVE™, the leading virtual reality (VR) platform, has just announced the VIVE Arts. It is a new multi-million dollar global VR program that is targeted to change the way the world creates and engages with the arts in a new and exciting way. Vive Arts will support the arts content, creators and various arts institutions to embrace this new medium and experience.

For the Vive Arts program, HTC Vive has collaborated with London’s Royal Academy of Arts, Muséum national d'Histoire naturelle (French National Museum of Natural History) in Paris, Washington D.C.’s Newseum, Taipei’s National Palace Museum, and St. Petersburg’s Hermitage Museum.


The next project of Vive Arts’ is going to be held in London for Tate Modern’s major upcoming exhibition, Modigliani. It is opening on November 23rd, where Vive will provide a unique integrated VR experience to gallery-goers. This joint effort of HTC Vive and Tate will bring visitors into the artist’s world. Good thing is that people can also experience it at home through HTC VivePort, the leading VR app store.

The Vive Arts program will help cultural institutions, arts centers and museums to fund and develop VR installations that will in long turn will help in furthers education of the arts across the globe, as well as content that will be made available on Viveport.

Joel Breton, vice president, VIVE Studios said;
“With the launch of Vive Arts, we are driving Virtual Reality’s influence in art and providing access to our world’s cultural heritage. We are empowering artists to create, and consumers to experience and interpret, art and culture in new ways. We are thrilled for the next Vive Arts’ project with Tate Modern, and support their mission to increase the public’s enjoyment and understanding of international modern and contemporary art.”
Frances Morris, Director, Tate Modern quoted about the Vive Arts;
"We are thrilled to be working with HTC VIVE to bring a new and exciting digital experience to our visitors. We are always looking to push creative boundaries and we think this will be a fantastic opportunity to give the public a different and in-depth understanding of this much-loved artist through new technology.”
Mitch Gelman, Chief Technology Officer, Washington D.C.’s Newseum talked about the program as follows;
“At the Newseum, we’ve been working closely with Vive to bring amazing experiences to life in VR. Together, we’re greatly enhancing the educational opportunities in our museum. With our most recent experience, we’re able to transport you to communist East Berlin at the height of the Cold War, and immerse visitors in the moment like never before.”
Tim Marlow, Artistic Director of London’s Royal Academy of Arts said ;
“We are delighted to be collaborating with HTC VIVE on From Life, an experimental exhibition project that explores everything from artistic process to technological evolution and creative collaboration. It is an exciting opportunity for leading artists to explore the creative potential of Virtual Reality technology, and for our audiences to experience this technology first-hand, in the gallery and at home via Viveport.”

Starting tomorrow, on Viveport More than a dozen pieces of Vive Arts content will be available. Interested art enthusiasts, museums and content creators can visit the official Vive Arts website for more information.