A lot of thought and consideration needs to go into developing a website for your business. One of the first steps is choosing a domain name. Today's most successful companies use high-quality domain names, and it's easy to see why they do. The right one can do everything from enhance your brand online to improve your search engine optimization strategy. It isn't easy or wise to change a site's domain after it has been established, so it pays to take your time when making this decision. To learn a few basic tips about choosing the right domain, take a look at the following information.
Tips for Choosing the Right Domain Name for Your Business
Keep Keywords in MindIf possible, you should include a few relevant keywords in your domain name. Doing so will dramatically enhance the effectiveness of your existing SEO strategy. As long as the keywords relate to your products or services, they will help your site achieve a higher ranking in the search engine results pages.
Simple is BetterOne reason you may have trouble including keywords in your domain is because you also need to keep it simple. No one likes having to type out a long, complicated URL in order to visit a website. As tempting as it may be to select a long domain, you should stick with simpler options.
Register More than One DomainAs you work on selecting a domain name for your business site, remember that you can always register additional domains and have them redirect traffic to your main site. You can use this strategy to put generic domains to work for you. Some of today's leading companies use generic domains to snare extra traffic. For example, Barnes & Noble owns books.com. When you type that domain into your Internet browser, you are redirected to the main Barnes & Noble site.
Don't Use Hyphens or NumbersThe domain that you choose should be straightforward and easy to remember. It should also be easy to share with others. If it includes hyphens and numbers, it will create a lot of confusion. People won't know whether to type in the actual number, for example, or to spell out the word. It is much better to select a domain that won't confuse people.
Include Your BrandYour site is going to be online face of your business, so the name of your company or brand should be included in the domain that you choose. This is a great way to strengthen your brand's online visibility as well, so it pays off in a number of ways.
Dot-Com Domains are IdealWhile you are free to choose a domain that ends in .net, .org or something else, dot-com domain names are ideal. People tend to automatically type .com at the end of a domain, so you can eliminate a great deal of confusion by choosing yours accordingly.
You should not underestimate the importance of your business site's domain. It can make or break your online marketing efforts.
Valentina DeCicco is a professional blogger and copywriter. She has been writing for more than three years and enjoys writing about technology-related topics from buying domain names to the advantages of using VPS.
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