If you've ever wondered how efficient your marketing strategy was to your social media audience, you'll be happy to know that there is now a tool that can help visualize all of this and show you exactly where your traffic is coming from. It's called InMotion QuickTagger (inmotionhosting.com/support/tools/quicktagger), and it can specifically help you figure out just how effective your marketing is towards your readers. QuickTagger allows you to categorize your visitors with tags by using a simple tool that stays bookmarked in your browser for ease of use. Paired with TweetBurner, QuickTagger can really reveal a lot to you about your audience and whether your efforts are on par.
QuickTagger requires a little bit of installation and integration with your browser and Google Analytics to initially begin working. There is no download required, and it only takes a few minutes of your time to get the tool up and running. After visiting and reading the general overview of the QuickTagger tool on the InMotion Hosting website, you'll be able to drag the QuickTagger icon to your bookmarks bar so that it is always accessible for generating links to your landing pages.
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Once your QuickTagger button is on your bookmarks bar, navigate to the landing page that you will want your social media audience to click through to. With the page visible, simply click the QuickTagger button you made in your bookmarks bar to quickly begin customizing your link for tracking. You will need to define the source of the traffic, the medium and the campaign. After you've filled these three simple fields out, you'll be given a URL to use on the social media website that you designed it for.
If you want to take it a step further, you can use the TweetBurner link that is also generated to also track location demographics. This is only possible if you have a TweetBurner account. However, if you don't, it's easy to sign up for one for free. After you've deployed the TweetBurner link, you'll be able to check it for traffic statistics, just like you would with Google Analytics.
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Checking traffic statistics in Google Analytics is also a cinch. After logging into your Analytics account, search on the left navigation pane for "Traffic Sources" and click "Campaigns" to start viewing how well your social media marketing is doing. Here, your campaigns that you defined with the simple QuickTagger tool will come to life and begin helping track your various social media clicks with Google Analytics. Give Analytics multiple days to accumulate statistics before analyzing your traffic, as it will take some time for your campaigns to begin taking effect.
In general, this is a simple tool perfect for anyone who's not too sure of how their social media marketing strategies are doing. Decipher whether or not you're effectively reaching your readers and fine-tune the areas that need work. There's no reason why you shouldn't be using QuickTagger in your online marketing strategy. After all, it's free and quick to install.