Even if you have accepted the fact that social media can be a boon to your company’s success, you might not know where or how to begin. First of all, a clearer understanding of how social media can help and which social media platforms are most effective is essential. From there, you can determine how best to utilize them and how to gauge your campaign’s effectiveness.
Advertising directed at social media offers significant market penetration. This, in turn, provides tremendous ability to analyze the efficacy of content and delivery, much more so than traditional advertising media.
Also Check : Branding Through Social Media in 3 Easy Steps
The correct social media campaign can help you reach clients and tell them about your brand in a real and meaningful way. When you publish candid content that is a genuine reflection of your company, people are more at ease and more likely to become paying customers. Social media gives a convenient medium for expressing your brand.
Social media is great for driving targeted consumers to your site, often those who are most likely to become customers. One research study discovered that nearly three quarters of marketers experienced significant increases in site traffic with little more than a few hours per week of social marketing.
Also Check : How To Use Social Media To Get More Website Traffic
The most valuable leads come from happy customers, especially those who found your site via social platforms. These customers are far more likely to share their experience with people on sites like Facebook and Twitter, resulting in even greater traffic flow. In essence, social media provides targeted referrals to your site.
Social media is hinged on trust and genuine respect for customers. Companies utilize social platforms to “recruit” people who will speak highly of their brand. Forsee, a leading analytics company, discovered that customers directed by social media have, on average, larger orders, greater satisfaction in their experience, and more commitment to the brand compared to those not heavily influenced by social media.
Also Check : How To Achieve Marketing Success with Social Media
A common pitfall among companies is the thought that creation of profiles across all platforms will naturally result in more customers. In reality, this may achieve just the opposite.
Executing a social media campaign hinges on realizing exactly who your market is and which platforms they use most. What good is having a Facebook profile if your market isn’t using Facebook?
First and foremost, you must determine your market by coming up with “buyer personas.” With a razor-sharp cross section of your market, you can determine which platforms will be most effective.
It is also beneficial to keep an eye on emerging trends. For instance, business-to-business companies typically concentrate their efforts on LinkedIn, whereas business-to-consumer campaigns are typically found on Facebook. Newer sites like Google+ hold promise as a resource for new customers.
Once you have made the decision to focus on a particular site, create your business profiles and supplement them with information and content that reaches your customers in a meaningful way. Give your friends, fans, and followers simple instructions on how to become will drastically improve your site traffic.
When it comes to paid advertising, there’s nothing wrong with a little trial and error. Specifically, both Facebook and LinkedIn have ad programs which allow you to narrow your market according to their interests, age, location, and many other metrics.
Also Check : 4 Ways Any Business Can Leverage Social Media
Launching your social media marketing strategy is one thing, but how do you know if it’s working? It is imperative to keep track of any traffic increases and customer leads that are directed from your social media profiles.
Analyzing some basic social media statistics will help you determine what changes, if any, need to be made. For instance, you may discover that it is valuable to devote more time to interacting with a certain segment that has proven to convert well. Maybe you find that different platforms have different types of users with different interests. These types of analyses can help you adjust your marketing strategy as needed.
Also Check :
Top 5 Social Media Marketing Campaigns
8 Reasons Why Your Social Media Marketing Plan Is Failing
Summary
Realizing the importance of social media is but the first stage of your campaign. You must create a strategy that identifies and reaches a specific audience, interests them in natural ways, and most importantly, you must measure the success of your efforts. Latter phases include integrating your social profiles with your site in order to maintain continuity across all of your distribution channels.
Of course, social media is only part of a larger online marketing strategy. The tasks mentioned may seem daunting. If so, you might consider employing the services of an inbound marketing specialist.
No matter what direction you choose, keep in mind that social media is a powerful method for fostering awareness of your company, piquing the interest of customers, creating new leads, and bolstering conversion rates.
So what’s stopping you?
Why Business Needs Social Media?
Expanded Awareness of Your Brand
Advertising directed at social media offers significant market penetration. This, in turn, provides tremendous ability to analyze the efficacy of content and delivery, much more so than traditional advertising media.
Also Check : Branding Through Social Media in 3 Easy Steps
Bolster Your Reputation
The correct social media campaign can help you reach clients and tell them about your brand in a real and meaningful way. When you publish candid content that is a genuine reflection of your company, people are more at ease and more likely to become paying customers. Social media gives a convenient medium for expressing your brand.
Increased Site Traffic
Social media is great for driving targeted consumers to your site, often those who are most likely to become customers. One research study discovered that nearly three quarters of marketers experienced significant increases in site traffic with little more than a few hours per week of social marketing.
Also Check : How To Use Social Media To Get More Website Traffic
Create Leads
The most valuable leads come from happy customers, especially those who found your site via social platforms. These customers are far more likely to share their experience with people on sites like Facebook and Twitter, resulting in even greater traffic flow. In essence, social media provides targeted referrals to your site.
Better Client Relationships
Social media is hinged on trust and genuine respect for customers. Companies utilize social platforms to “recruit” people who will speak highly of their brand. Forsee, a leading analytics company, discovered that customers directed by social media have, on average, larger orders, greater satisfaction in their experience, and more commitment to the brand compared to those not heavily influenced by social media.
Also Check : How To Achieve Marketing Success with Social Media
Which Social Media Platforms Are Best For Your Company?
A common pitfall among companies is the thought that creation of profiles across all platforms will naturally result in more customers. In reality, this may achieve just the opposite.
Executing a social media campaign hinges on realizing exactly who your market is and which platforms they use most. What good is having a Facebook profile if your market isn’t using Facebook?
First and foremost, you must determine your market by coming up with “buyer personas.” With a razor-sharp cross section of your market, you can determine which platforms will be most effective.
It is also beneficial to keep an eye on emerging trends. For instance, business-to-business companies typically concentrate their efforts on LinkedIn, whereas business-to-consumer campaigns are typically found on Facebook. Newer sites like Google+ hold promise as a resource for new customers.
Focusing on a Particular Social Platform
Once you have made the decision to focus on a particular site, create your business profiles and supplement them with information and content that reaches your customers in a meaningful way. Give your friends, fans, and followers simple instructions on how to become will drastically improve your site traffic.
When it comes to paid advertising, there’s nothing wrong with a little trial and error. Specifically, both Facebook and LinkedIn have ad programs which allow you to narrow your market according to their interests, age, location, and many other metrics.
Also Check : 4 Ways Any Business Can Leverage Social Media
Gauging the Effectiveness of Your Social Media Campaign
Launching your social media marketing strategy is one thing, but how do you know if it’s working? It is imperative to keep track of any traffic increases and customer leads that are directed from your social media profiles.
Analyzing some basic social media statistics will help you determine what changes, if any, need to be made. For instance, you may discover that it is valuable to devote more time to interacting with a certain segment that has proven to convert well. Maybe you find that different platforms have different types of users with different interests. These types of analyses can help you adjust your marketing strategy as needed.
Also Check :
Top 5 Social Media Marketing Campaigns
8 Reasons Why Your Social Media Marketing Plan Is Failing
Summary
Realizing the importance of social media is but the first stage of your campaign. You must create a strategy that identifies and reaches a specific audience, interests them in natural ways, and most importantly, you must measure the success of your efforts. Latter phases include integrating your social profiles with your site in order to maintain continuity across all of your distribution channels.
Of course, social media is only part of a larger online marketing strategy. The tasks mentioned may seem daunting. If so, you might consider employing the services of an inbound marketing specialist.
No matter what direction you choose, keep in mind that social media is a powerful method for fostering awareness of your company, piquing the interest of customers, creating new leads, and bolstering conversion rates.
So what’s stopping you?
This post was provided by Neil Jones who is currently the head of online marketing for eMobileScan.de, a dedicated online resource catering to the needs of businesses that want to improve their production process.