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LinkedIn is a professional social media marketing tool geared towards businesses and professionals. With LinkedIn, clients do not have to be concerned about intermingling business and pleasure because both remain separate completely from the other. This creates professionalism within the social media marketing arena.

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Making Full Use of LinkedIn in 10 Easy Steps

Making Full Use of LinkedIn in 10 Easy Steps


Step 1: Create a Personal Profile


Create a personal profile on LinkedIn and upload a professional photograph. The profile must be credible and optimized to receive the most traffic. Profiles must be relevant in search results to be effective in social media marketing. Use basic SEO to increase search engine ranking position (SERP). These techniques may include hyper-linking targeted keywords. When posting URLs for the company and for blogs, customize the URLs and use customised anchor text optimised with keywords for the best results.

Step 2: Ask for Recommendations


Without recommendations from previous employers or current employers, it is difficult to back up what you've said.

Step 3: Expand the Network with Contacts


Connect to friends and colleagues in your current network. Search for others in the LinkedIn network using their name, email address or company/organisation name and add them to your network. A search box is located in the upper corner of the LinkedIn application.

Step 4: Promote Your Personal Profile


Promote your personal profile by participating in groups and discussions. Additionally you can promote your profile via a blog, business card, email signature and other social networking sites.

Step 5: Engage with Other Users


The more you contribute in the community, the more visible your profile becomes; people in the community may become appreciative of your contributions and therefore connect with you. Discussions, question and answer sessions and status updates are all suggestions of how to update your profile on a regular basis.

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Step 6: Keep the Profile Up to Date


Quite often people create a profile, but then do not access regularly resulting in it lying dormant until someone happens to recognise it. Your profile should be constantly updated with prominent keywords in the industry to establish credibility and make your profile more search-friendly. A company logo and feed should also be added.

Step 7: Allow LinkedIn to Compile Information about the Site


LinkedIn will compile information about your current employer and put it into your profile. LinkedIn will also perform an analysis of the company based upon connections on the network. Information includes median employee age, other companies your company has affiliation with and other partnerships. Other common information includes job listings, current employees, former employees and new hires.

Step 8: How to Use the Group Function


Groups allow colleagues and friends to share information about a niche or sector. As discussion is facilitated, messages are exchanged, and the discussion may become viral. Announcements may also be sent via the group manager. Announcements are typically sent on a once per week session, member's may also send messages via the group function.

Step 9: How to Syndicate Content


Syndicated content is preferred by Google's search engine. Non-syndicated content present on the website can bring down the company's SERP. Unique content is ranked higher according to Google's search engine. Professional copywriters can help companies develop syndicated content. Evaluate syndicated sources such as Business Week or New York Times for examples of syndicated content.

Step 10: Using Third Party Applications on LinkedIn


Third party applications on LinkedIn can help business owners effectively promote the company, website, blog and company. Company Buzz is a helpful tool to allow people to monitor comments about the company online. Reputation management is an important part of building relationships with customers or promoting yourself or your company for a new job.

Specific Examples of LinkedIn Marketing


LinkedIn can be used in a variety of fields. In technology, LinkedIn may be used to list packages and files. In real estate, LinkedIn may be used to find potential buyers or to network with people to find potential home buyers. Lawyers can use LinkedIn to find new clients also. Recommendations are a large part of LinkedIn. Any business requiring referrals or lead information will benefit from LinkedIn marketing.

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