In order to have a solid search engine optimization strategy, you need to have great keywords. Choosing the right keywords can be a time-consuming process. Not only should you determine your own list of keywords, but you should also use keyword research tools to determine if the words you chose really are the most valuable and to also see a list of strong keywords that you may have overlooked.
Thanks to the Internet, these tools are readily available (and sometimes even free), and all of them will help you choose the best keywords for your strategy. The following are just a few of the best keyword research tools available to you.
Best Keyword Research Tools for SEO
Google AdWords Keyword Tool
This is one of the most basic tools to have in your pocket. With Google AdWords Keyword Tool, you can enter in a keyword and the tool will show you basic traffic information on the keyword as well as a list of other popular keywords associated with the one you entered. You can even enter in a specific URL and the tool will generate a list of possible keywords for you to use. This tool will also show you how strong each individual keyword is so you know if it will be beneficial to your site.
WordTracker Keyword Research Tool
WordTracker is another great tool that can help you better assess your keywords. Like Google’s Keyword Tool, you can see just how strong a keyword is based on its results. WordTracker provides its results based on daily use instead of monthly like other keyword tools. You can also use this tool to determine which keywords are the most relevant and will give you the best conversion. You can even see the keywords your competitors are using.
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Google Trends will show you which keywords are popular right now as well as what was popular over the month. This information is based on what was searched on Google over a specific period of time as well as in which parts of the world and in which languages it was searched. There is also a hot trends section that is updated hourly so you can be completely up to date with the most popular keywords.
Google Insights for Search
Google Insights for Search will give you an overview on specific on certain keywords that you enter. You can filter the search based on web, image, news or product and you can even determine the location and time. Google will then analyze your keyword and provide you with a graph that leads throughout your duration and shows you how the keyword has grown, spiked or stayed the same over time. You will even see the most popular results that appear with the keyword as well as a list of the areas that are performing this search.
So if you find yourself in need of a tool for your keyword strategy, make sure to check out all of these. Not only will they give you valuable information, but they’ll help you create the best possible keyword stratagem.