Traditionally most businesses relied on word of mouth promotion techniques when it came to popularizing their business. But in a highly competitive business environment marketing your company through this traditional means may not bear expected results. Online advertisements in the form of pay per click ads and banner ads have emerged as one of the most popular ways of marketing any business. It is dynamic, cost effective and allows you to reach your target audience with ease. There are a number of online tools which help you promote your products and services online.
Also Check :

7 Banner Advertising Rules You Should Follow

Top Two Considerations For PPC Advertising

Top 10 Online Advertising Tools

Top 10 Online Advertising Tools

Google AdWords

It is undoubtedly the most popular online advertisement tool available in the market. It allows you to create highly targeted content based ads and post them on search engines and other websites. You can set pay per click ads and decide the rates and overall budget of the campaign. Google offers you extensive support in setting up a campaign to suit your needs.

Facebook Ads

Facebook’s immense popularity makes it an ideal advertisement platform. Here too you can easily set up pay per click ads and only only pay for the number of clicks your ad receives or the number of impressions whichever works best for your company. You can target certain groups and pages for highly targeted campaigns.

Microsoft adCenter

This gives you promotion on Yahoo and Bing. This platform works under the same PPC model as Google AdWords. Why you should advertise here? The logic is simple; if you are targeting only a certain search engine you are potentially missing out on the users of Bing and Yahoo.

h3>7Search This company has been in PPC business since 1999 and is one of the serious competitors to the giant search engines. It receives close to 2 billion searches per month and is one of the best platforms used by more than 40000 advertisers. This is one of the most ideal platforms to run your online advertisement campaign.

AdWords Wrapper

Wrapping keywords to run a perfect campaign can be quite a tedious exercise especially when you want to run multiple campaigns. This tool simplifies the task and makes it easy for you to wrap keywords for your online campaign.

Also Check :

Advertising on Facebook - What You Should Know

Are Annoying Adverts The Most Successful?

Pay Per Click Search Engine

This tool allows you to do a comprehensive study of the PPC campaign and rates different platforms and offers you suggestions too. You can learn about the best practices in PPC from this place.

PPC Universe

It isn’t easy to understand the tips and tricks of a PPC campaign and this is the place you should be as a beginner. It offers unbiased information on PPC and is ideal for small and medium businesses to run a campaign effectively.


This is one of the fast growing online advertisement tool. What makes this popular is the fact that it is a highly transparent marketplace where you have access to campaign data and analytics. This gives you greater control over the success of your campaign.

Pay Per Click Guide

You need to have a clear understanding of the PPC advertisement model and this is your perfect guide. At each and every step during your campaign it will act as a guiding star in your campaign.


Knowing your competition is very important while running an advertisement campaign and this tool helps you know your rivals under the skin. This amazing tool allows you to easily download your competitors’ keywords and AdWords so that you can stay one step ahead of your rivals.