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Social links should be an important part of your SEO campaign, because Google, Bing, and other search engines have confirmed they include them in determining your web pages rank. There are a number of factors that will determine just how your site places in the search engines. Traditional links are one factor, and just recently, social links have also become a factor. Let’s look at 3 key areas to improve your social page rank.

How To Improve Website Ranking with Social Media Links

Social Links - 3 Key Areas to Improve Your Site's Rank


Recency

You may not be familiar with recency, but it plays a huge role in social media. Recency is simply how current the news is. For example, let’s say the you post a link to the World Series stats from last year, nobody is going to really care; however, if you post the stats to a game that just occurred people are interested. Google likes that recency, and will reward you by having you show near the top in search engine, at least for the short term.


Frequency

Social links follow the same rules as regular links. The search engines are concerned more with the quality of your links than the quantity. Of course, quantity is important too. When your content is shared often this is a good thing and will help you in your placement.

Sometimes search queries return results that contain only a few social links. A recent SEOMoz study showed that of the approx. 10,000 sites showing in a search about 62% were shared on Facebook. In some cases, a handful of social links can actually be far reaching. For example, if there is no one else in the top ten who has social links you can still have significant impact.

You should also consider how often, or the frequency, at which you share content. You may be surprised to learn if you continuously share content your links will actually be seen as less valued than if you only share content occasionally when they will be given more value. Why is this? This is a way to combat spammers.

The frequency that you share particular content will also determine the value the search engines give it. For example, if you share the same URL many times it will be given no value, because that’s exactly how spammers operate, so the search engines will treat it as spam. Lesson here is to make sure you are not over sharing any one URL. Instead, share it a way that others can continue to share it, and it will grow in a manner that is recognized.

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Social Links - 3 Key Areas to Improve Your Site's Rank

Influence

This is how well your social link is received. For example, let’s say you share a link on Facebook, and tons of people Like it and they also share it, then your link would be seen as having a lot of influence. It works the same with Twitter and ReTweets, thumbs up on StumbleUpon, etc. A link that has no influence is not shared or liked.

This is why it is so important that you know who your audience is and that you understand them when it comes to sharing content. You should share only content that is relevant and valuable. When you do that you’ll have the best chance at getting high quality, authority social links.


Conclusion

Social linking and its role in the world of search is still very new. As a result there is plenty we are not sure of or don’t understand, but we will. Google has added the ability for surfers to not only add their +1 button, but to also block a site from showing in their search results. It’s apparent they are looking at the data and finding ways that they can give surfers more control over their search experience, and at ways to incorporate social signals or links into search results.

It’s fairly apparent that social links can have significant impact on real time events, specifically news; however, they can also have an important role in traditional type search results too. Just imagine the possibilities that await anyone who dares to incorporate social linking while it is still in its infancy, rather than waiting until it becomes the norm.

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