Although backlinks, social shares and brand signals now dominate the SEO conversation, that doesn't mean for a second that on-page doesn't matter. In fact, considering the importance of keyword research, you could even say on-page SEO is more important now than it's ever been.
Here are some of the most critical tips to keep in mind when optimizing your site's pages :
Site Speed : This is one of the few search engine ranking signals that you can control. So make sure you're doing everything you can (taking advantage of server caches, fast web hosting and uncluttered code) to make your site load as fast as lightning.
Outbound Links : Outbound links show Google and the other search engines that your site is a hub that gives people the information that they're looking for. Consider adding one outbound link for every 400 words of content.
Longer Content : This isn't an absolute requirement, but it definitely makes a difference. Consider writing 1000-word posts for particularly tough keywords.
Unfortunately, most on-page SEO tutorials focus on ranking signals from 1999. This updated on-page SEO infographic from Brian Dean help illustrate the skill to modern day webmasters and SEO.
Best On-Page SEO Tips to Optimize Your Website (Infographic)
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