If you have a website, it's important to make sure it looks the best it can. Did you know that the design of your website can have a direct impact on the conversions of the site? There are a variety of things you can do to improve the look of your website.

web design tips 2013

8 Ways To Improve Your Website's Design in 2013

1. Take Advantage of White Space

Artists and designers have known for years that white space is a crucial part of design. This element of design draws the eye. You can make sure that your visitors see what you want them to, by simply leaving empty space around these parts of your site. This works best around images and buttons, but is also used effectively around text sections.

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2. Psychology of Color

Consider all the colors that are used on your site. There is a psychology to colors, and conventional website design tips state that you need to think about this. What type of emotions do you want to evoke? It's also a good idea to go with colors that are commonly associated with your products or services. For example, if you're selling natural products, going with earth tones works well. You probably don't want to deck your site out with bright pink and teal. This simply doesn't evoke the emotions you're trying to get your customers to feel.

3. Simplify Your Design

One good rule of thumb is if it's not necessary to the design or the customer, it shouldn't be on the page. You don't want your site to be cluttered. A clean design offers a simple and unobtrusive site to your visitors. There are a lot of good reasons for this, but one of the best is that people just don't like cluttered sites. They don't look good, and visitors get frustrated easily, trying to figure out where to find what they are looking for.

4. Responsive Design

If you're really serious about improving the design of your site, you'll need to consider responsive design. This is a new trend in design that is a great way to ensure that your website works well on devices of all shapes and sizes. Responsive design uses specific coding to change the layout of the page, depending on the size of the screen it is being displayed on. In some cases, smaller screens, such as cell phones, may not show some elements of the site that are not as important.

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5. Cut the Loading Time

Making your design better also includes making the site better as a whole. Part of this is cutting down the loading time of the website. If your site takes too long to load, your visitors are going to leave before they see what they came for. So, what can you do? While it's a good idea to have great images on your homepage, make sure that they are small enough that they load quickly. Images are the number one thing slowing down your loading time.

6. Control the Fonts

When used correctly, typography is an amazing design tool. However, too many people abuse it. They think that they should use as many different fonts as possible. If you use too many fonts, it's confusing to the visitors and it gets extremely distracting. Try to stick to one font, or a font family. In addition, don't change the color of the fonts too often. A change here and there adds emphasis. Changing the size or color every few words gives the reader a headache.

7. Have a Memorable Logo

If you don't have a logo, you might as well not have a brand. That may seem harsh, but if your company can't be recognized, what's the point? Whether you create this yourself or you have it created for you, a logo is one of the most important things you will do for your business and your website. This needs to be unique and something that will stick out in the minds of those who visit your site. Your logo will be how your company is seen and recognized now and in the future. Make sure it looks great.

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8. Clear Navigation

Your customers want to get where they are going, and they don't want to dig. Your navigation needs to be clear. Make sure that crucial links are easily visible. These include contact us, about us, and privacy policy, among others.

Having a great website design takes time and effort. With these best web design tips, you can ensure that your site looks amazing.